Ale Agent × yomesocial
Video content for a real estate agent's personal brand
Paweł Załęski sells apartments on Warsaw's secondary market and is building his personal brand on social media. We film educational reels for him, some with AI effects, and publish them daily on Facebook and Instagram. Individual reels reach 3–5 thousand people, and the best one collected 676 reactions.
- Industry
- Real estate, Warsaw secondary market
- Scope
- Video content + publishing on FB and IG
- Partnership length
- since September 2026
“I've only been working with yome social for a month, but I can already see my presence on social media starting to show. I'm happy with the high quality and efficiency of the video shoots, and fast, professional contact in our WhatsApp group makes day-to-day work much easier. I wholeheartedly recommend this team to anyone who wants to build their personal brand online effectively!”
Paweł · owner, Ale Agent – Paweł Załęski Nieruchomości
Review translated from Polish.
The challenge
Paweł handles apartment sales end to end: from valuation and the photo shoot to negotiations and the notary. He wanted apartment owners in and around Warsaw to know him from social media before deciding who to trust with their sale. With so many transactions, he had no time to film and publish every day.
What we did
On shoot days we film educational reels about selling apartments, and enhance some of them with AI effects, such as a scene with an approaching car or a “landing” in Ząbki. We prepare captions and a publishing calendar in advance, so Paweł doesn't have to approve posts day by day. Reels go out every day at 4 pm on Facebook and Instagram, and we boost the best ones.
The result
- Door-opening reel: 396 reactions on Facebook and 280 on Instagram
- Individual reels reach 3–5 thousand people
- A steady rhythm: every day at 4 pm on Facebook and Instagram
- 13 reels, including with AI effects
How does the collaboration work?
- 01
We define what the agent should be known for and who he talks to: owners who want to sell their apartment.
- 02
We write scripts for educational reels and plan some of them with AI effects.
- 03
We film on a shoot day and edit the reels for Facebook and Instagram.
- 04
We prepare captions and a publishing calendar in advance, for a single approval.
- 05
We publish daily at a fixed time and boost the reels that perform best.
For real estate
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Videos from this project
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