Client results
Case study · Rehabilitation equipment

Alreh Medical × yomesocial

Enquiry generation system for rehabilitation equipment

Alreh Medical manufactures standing frames and equipment for physical rehabilitation and cognitive activation for patients and their families. We built advertising that reaches exactly the carers looking for this kind of support — so effectively that at one point the client asked us to pause new campaigns. In total: 2,169 leads at an average of PLN 13.58.

Industry
Rehabilitation equipment
Scope
Video + Meta Ads + email/SMS marketing
Partnership length
2+ years
Campaigns
55+
0
leads generated
PLN 0
average cost per lead
0+
ad campaigns
PLN 0
marketing budget
“We have been working with the agency for over 3 years and in hindsight I can say it was a very good decision. It took us a few months to get in sync, test different solutions and develop a model that works best in our industry. Today the results speak for themselves. We regularly receive a very large number of high-quality leads, and sales have reached a record level in our company's history. We've got to the point where we're starting to think about increasing our production capacity, because sales are growing really well. This is a team that knows lead generation and can not only generate contacts but, above all, deliver enquiries that genuinely translate into sales. I definitely recommend working with them.”

Paweł Drabiński · sales director at Alreh Medical

Review translated from Polish.

The challenge

Customers often didn't know how a standing frame works or in what situations it can help. The purchase decision was usually made by a family member or carer, so the campaigns had to reach this group precisely while keeping the cost per lead low at a national scale.

What we did

We filmed materials showing how the equipment works and its practical use in rehabilitation, and then used them in Meta Ads with automated SMS, emails and daily lead quality reviews. In parallel, we ran Google Ads directing traffic to a website optimised for specific searches and enriched with video content.

The result

  • 2,169 leads generated at an average of PLN 13.58
  • 55+ ad campaigns at a national scale
  • PLN 32,687.62 of budget turned into a repeatable stream of enquiries

How does the system work?

  1. 01

    We define who we're talking to: patients, their families and carers, and write scripts for each stage of their decision.

  2. 02

    We come to the client and film materials showing standing frames in action and the real effects of rehabilitation.

  3. 03

    We edit variants for the ad funnel and test them in Meta Ads campaigns.

  4. 04

    Right after someone leaves their details, an automated SMS and email go out so the family gets the information they need without waiting.

  5. 05

    We analyse campaigns daily and scale the ones that bring in valuable enquiries at the lowest cost.

  6. 06

    We pick the campaigns that actually lead to a conversation and an order, and put the budget behind them.

  7. 07

    We assess lead quality and feed audience behaviour data back into Meta Ads so the algorithm finds more similar families.

Videos from this project

Want a similar result for your business?

Start with a single shoot day. We'll find out which video format makes sense in your industry.