Alreh Medical × yomesocial
Enquiry generation system for rehabilitation equipment
Alreh Medical manufactures standing frames and equipment for physical rehabilitation and cognitive activation for patients and their families. We built advertising that reaches exactly the carers looking for this kind of support — so effectively that at one point the client asked us to pause new campaigns. In total: 2,169 leads at an average of PLN 13.58.
- Industry
- Rehabilitation equipment
- Scope
- Video + Meta Ads + email/SMS marketing
- Partnership length
- 2+ years
- Campaigns
- 55+
“We have been working with the agency for over 3 years and in hindsight I can say it was a very good decision. It took us a few months to get in sync, test different solutions and develop a model that works best in our industry. Today the results speak for themselves. We regularly receive a very large number of high-quality leads, and sales have reached a record level in our company's history. We've got to the point where we're starting to think about increasing our production capacity, because sales are growing really well. This is a team that knows lead generation and can not only generate contacts but, above all, deliver enquiries that genuinely translate into sales. I definitely recommend working with them.”
Paweł Drabiński · sales director at Alreh Medical
Review translated from Polish.
The challenge
Customers often didn't know how a standing frame works or in what situations it can help. The purchase decision was usually made by a family member or carer, so the campaigns had to reach this group precisely while keeping the cost per lead low at a national scale.
What we did
We filmed materials showing how the equipment works and its practical use in rehabilitation, and then used them in Meta Ads with automated SMS, emails and daily lead quality reviews. In parallel, we ran Google Ads directing traffic to a website optimised for specific searches and enriched with video content.
The result
- 2,169 leads generated at an average of PLN 13.58
- 55+ ad campaigns at a national scale
- PLN 32,687.62 of budget turned into a repeatable stream of enquiries
How does the system work?
- 01
We define who we're talking to: patients, their families and carers, and write scripts for each stage of their decision.
- 02
We come to the client and film materials showing standing frames in action and the real effects of rehabilitation.
- 03
We edit variants for the ad funnel and test them in Meta Ads campaigns.
- 04
Right after someone leaves their details, an automated SMS and email go out so the family gets the information they need without waiting.
- 05
We analyse campaigns daily and scale the ones that bring in valuable enquiries at the lowest cost.
- 06
We pick the campaigns that actually lead to a conversation and an order, and put the budget behind them.
- 07
We assess lead quality and feed audience behaviour data back into Meta Ads so the algorithm finds more similar families.
Videos from this project
- 25 leads~PLN 15.73/lead
- 41 leads~PLN 14.07/lead
- 36 leads~PLN 16.07/lead
- 17 leads~PLN 12.77/lead
- 34 leads~PLN 14.19/lead
- 22 leads~PLN 10.58/lead
- 15 leads~PLN 15.24/lead
- 23 leads~PLN 15.70/lead
- 24 leads~PLN 11.09/lead
- 38 leads~PLN 14.44/lead
Want a similar result for your business?
Start with a single shoot day. We'll find out which video format makes sense in your industry.