Client results
Case study · Real estate

InnoDOM × yomesocial

High-quality lead generation system

We showed that a lead for a modular home doesn't have to be expensive: 166 leads at PLN 25.85 each. A video series explained the product and filtered out enquiries that don't lead to a sales conversation.

Industry
Real estate
Scope
Video + Meta Ads + automations
Partnership length
3+ months
0
leads generated
PLN 0
average cost per lead
0+
ad campaigns
0+ mo.
partnership length
“A very competent company. Great collaboration. Highly recommended!”

Krzysztof · co-owner of InnoDOM

Review translated from Polish.

The challenge

The company sold a high-value product whose advantages were hard to explain quickly on social media. Sales relied mainly on referrals, so a new, repeatable source of leads was needed.

What we did

For over 3 months we tested ad variants in Meta Ads and fed audience behaviour data to the algorithm to reach similar potential customers more effectively. We travelled to Zielona Góra to film a campaign with an actor in a show home, and produced further materials with an actor in our studio.

The result

  • 166 leads at PLN 25.85 — one of the lowest costs per lead in real estate
  • 33+ ad campaigns in just over 3 months
  • An average cost per lead of PLN 25.85 maintained consistently throughout the collaboration

How does the system work?

  1. 01

    We define the goal and the target audience, then write scripts for each stage of the customer's decision.

  2. 02

    We come to the client's location and film the materials on site.

  3. 03

    We edit the materials for the ad funnel and prepare variants for testing.

  4. 04

    We launch and manage Meta Ads campaigns (ads + remarketing).

  5. 05

    Once someone leaves their details, automated SMS and email marketing kicks in.

  6. 06

    We analyse campaigns in 24-hour cycles and scale the ones that convert best into signed contracts.

  7. 07

    We assess lead quality and feed customer behaviour data back into Meta Ads.

For real estate

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Videos from this project

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