InnoDOM × yomesocial
High-quality lead generation system
We showed that a lead for a modular home doesn't have to be expensive: 166 leads at PLN 25.85 each. A video series explained the product and filtered out enquiries that don't lead to a sales conversation.
- Industry
- Real estate
- Scope
- Video + Meta Ads + automations
- Partnership length
- 3+ months
“A very competent company. Great collaboration. Highly recommended!”
Krzysztof · co-owner of InnoDOM
Review translated from Polish.
The challenge
The company sold a high-value product whose advantages were hard to explain quickly on social media. Sales relied mainly on referrals, so a new, repeatable source of leads was needed.
What we did
For over 3 months we tested ad variants in Meta Ads and fed audience behaviour data to the algorithm to reach similar potential customers more effectively. We travelled to Zielona Góra to film a campaign with an actor in a show home, and produced further materials with an actor in our studio.
The result
- 166 leads at PLN 25.85 — one of the lowest costs per lead in real estate
- 33+ ad campaigns in just over 3 months
- An average cost per lead of PLN 25.85 maintained consistently throughout the collaboration
How does the system work?
- 01
We define the goal and the target audience, then write scripts for each stage of the customer's decision.
- 02
We come to the client's location and film the materials on site.
- 03
We edit the materials for the ad funnel and prepare variants for testing.
- 04
We launch and manage Meta Ads campaigns (ads + remarketing).
- 05
Once someone leaves their details, automated SMS and email marketing kicks in.
- 06
We analyse campaigns in 24-hour cycles and scale the ones that convert best into signed contracts.
- 07
We assess lead quality and feed customer behaviour data back into Meta Ads.
For real estate
Looking for a proven system for real estate?
See our process, service package and results of other clients from this industry — all in one place.
Videos from this project
- 22 leads~PLN 31.00/lead
- 8 leads~PLN 31.67/lead
- 9 leads~PLN 26.95/lead
- 32 leads~PLN 26.73/lead
- 19 leads~PLN 31.30/lead
- 21 leads~PLN 30.06/lead
- 31 leads~PLN 26.90/lead
- 22 leads~PLN 25.05/lead
- 24 leads~PLN 19.45/lead
- 31 leads~PLN 31.95/lead
- 36 leads~PLN 29.48/lead
- 34 leads~PLN 24.74/lead
- 31 leads~PLN 31.46/lead
- 18 leads~PLN 25.41/lead
- 24 leads~PLN 22.82/lead
Want a similar result for your business?
Start with a single shoot day. We'll find out which video format makes sense in your industry.