Client results
Case study · Restaurants

Montownia Smaków × yomesocial

Food photography and a shoot day

We created a mouth-watering gallery of dishes that genuinely boosted online sales and visibility on Google Maps. The result: three times more profile views and a 28% higher average order value.

Industry
Restaurants
Scope
Food photography, shoot day
Materials
45+ photos, 3+ hours on set
Montownia Smaków — photo
0+
retouched photos
0x
Google Maps profile views
+0%
higher average online order
0%
of Valentine's dinner seats sold
“After we replaced the photos on the website, on Google Maps and in the menu, customers stopped asking “what exactly is this?”. They open their phone, point at a photo and say: “I'll have exactly this!”. Sales of our most expensive signature dishes almost doubled week on week.”

manager of Montownia Smaków

The challenge

The attractive look of the dishes wasn't translating into online sales or the restaurant's visibility on Google Maps and its Google Business Profile. There was no consistent gallery presenting the offer at the local search stage.

What we did

We prepared a professionally retouched food shoot of 45+ photos and optimised the Google Business Profile for local search. We also launched Google Ads on the Search Network instead of PMAX to direct the budget to specific user searches.

The result

  • 100% of Valentine's dinner seats sold out 14 days before the event
  • 3× more Google Maps profile views thanks to the gallery
  • +28% higher average order value for online orders

How does the collaboration work?

  1. 01

    We schedule a dedicated food photo shoot with the client.

  2. 02

    We prepare dishes and shots for specific menu items.

  3. 03

    We professionally retouch the photos.

  4. 04

    We implement metadata that the Google Ads and Google Maps algorithms favour.

  5. 05

    We replace the photos on the website, in the menu and on the Google Business Profile.

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Photos from this project

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