Client results
Case study · Restaurants

Praska Bułka × yomesocial

3 shoot days, 21 videos and a Google Ads Search Network campaign

A great location isn't enough if customers don't know you're right around the corner. For Praska Bułka we combined regular content with a Google Search campaign that reaches people actively looking for a breakfast spot, bread and pastries. A few months later, the owner says it plainly: products sell out at express speed, and the results have her thinking about opening another location.

Industry
Restaurants
Scope
Google Ads, video production, shoot days
Partnership length
5+ months
Number of shoot days
3 shoot days
0
Google Ads conversions
PLN 0
average cost per conversion
0
videos
0
shoot days
“Praska Bułka has a great location, but it was the Google Ads campaigns run by Yome Social that made our pastries sell out at express speed! We've been working together for a few months, communication is a pure pleasure, and the results exceeded our expectations. So much so that after this success we're seriously considering opening another location. These guys know how to get a business going full throttle. I recommend them with my eyes closed!”

Angelika Łostowska · Owner of Praska Bułka

It was the Google Ads campaigns that made our pastries sell out at express speed. Review translated from Polish.

The challenge

Praska Bułka has a very good location, but location alone doesn't guarantee regular foot traffic. We needed to increase the bakery's visibility among people actively looking for a bakery, breakfast or somewhere to eat nearby at that very moment, while also creating content that builds brand awareness.

What we did

We held 3 shoot days that produced 21 videos showing the products, the venue and the character of Praska Bułka. In parallel we launched Google Ads, currently focused mainly on a Search Network campaign. This way we reach both people who discover Praska Bułka through content and those actively looking for a place they can visit right now.

The result

  • 1,009 conversions generated by the Google Search campaign
  • PLN 2.02 average cost per conversion
  • Sales results exceeded the owner's expectations — after the campaign's success she is considering opening another location

How does the collaboration work?

  1. 01

    We schedule regular shoot days and usually film 8 reels at a time.

  2. 02

    We start by interviewing the owners: what do they want to show about their venue?

  3. 03

    We research trends and adapt them to a series of dishes or the concept.

  4. 04

    We film on site, usually for 4–5 hours, plus about 15 photos.

  5. 05

    We edit, apply any revisions with the client and release the content.

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Videos from this project

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