Praska Bułka × yomesocial
3 shoot days, 21 videos and a Google Ads Search Network campaign
A great location isn't enough if customers don't know you're right around the corner. For Praska Bułka we combined regular content with a Google Search campaign that reaches people actively looking for a breakfast spot, bread and pastries. A few months later, the owner says it plainly: products sell out at express speed, and the results have her thinking about opening another location.
- Industry
- Restaurants
- Scope
- Google Ads, video production, shoot days
- Partnership length
- 5+ months
- Number of shoot days
- 3 shoot days
“Praska Bułka has a great location, but it was the Google Ads campaigns run by Yome Social that made our pastries sell out at express speed! We've been working together for a few months, communication is a pure pleasure, and the results exceeded our expectations. So much so that after this success we're seriously considering opening another location. These guys know how to get a business going full throttle. I recommend them with my eyes closed!”
Angelika Łostowska · Owner of Praska Bułka
It was the Google Ads campaigns that made our pastries sell out at express speed. Review translated from Polish.
The challenge
Praska Bułka has a very good location, but location alone doesn't guarantee regular foot traffic. We needed to increase the bakery's visibility among people actively looking for a bakery, breakfast or somewhere to eat nearby at that very moment, while also creating content that builds brand awareness.
What we did
We held 3 shoot days that produced 21 videos showing the products, the venue and the character of Praska Bułka. In parallel we launched Google Ads, currently focused mainly on a Search Network campaign. This way we reach both people who discover Praska Bułka through content and those actively looking for a place they can visit right now.
The result
- 1,009 conversions generated by the Google Search campaign
- PLN 2.02 average cost per conversion
- Sales results exceeded the owner's expectations — after the campaign's success she is considering opening another location
How does the collaboration work?
- 01
We schedule regular shoot days and usually film 8 reels at a time.
- 02
We start by interviewing the owners: what do they want to show about their venue?
- 03
We research trends and adapt them to a series of dishes or the concept.
- 04
We film on site, usually for 4–5 hours, plus about 15 photos.
- 05
We edit, apply any revisions with the client and release the content.
For restaurants
Looking for a proven system for restaurants?
See our process, service package and results of other clients from this industry — all in one place.
Videos from this project
Want a similar result for your business?
Start with a single shoot day. We'll find out which video format makes sense in your industry.