Case study · Renewable energy

Synergy Poland × yomesocial

High-quality lead generation system

Since July we have delivered over 200 leads from farmers and homeowners in the Wielkopolska and Łódź regions. From these contacts, Synergy Poland's sales team held around 70 meetings in three months, and contracts with farmers already add up to about PLN 1.8 million in investments.

Industry: Renewable energy
Scope: Videos with an actress + Meta Ads + automations
Partnership length: since July 2026

leads generated

PLN 0

cost per lead (last 90 days)

sales meetings in 3 months

contracts with farmers

PLN 0M

investment value of contracts

“At first I didn't really believe in videos with an actress and leads from Facebook, but today I can see it works: we book real meetings from these contacts and the whole investment is starting to pay off. yome social provides professional communication and technical support, so I can focus on growing the company instead of dealing with marketing and low-quality leads. They take a large part of the marketing responsibility off my shoulders, which is why I can confidently recommend them.”

Bartłomiej Białek · owner of Synergy Poland

Review translated from Polish.

The challenge

Synergy Poland wanted to reach farmers and homeowners in Wielkopolska who don't have solar PV yet. The owner wasn't convinced by Facebook leads or videos with an actress. He worried about low-quality contacts that would waste the sales team's time instead of leading to meetings.

What we did

In our studio we filmed scripts with an actress written for farmers: a farm without renewables, the cowshed, subsidies. We launched a Meta Ads funnel across the company's service area (Wielkopolska, and the Łódź region from August) with an automated SMS and email once someone leaves their details. We scaled the angles that best turned into conversations, such as “Farmer without renewables” with leads from PLN 28.52, and switched off the weaker ones.

The result

Over 200 leads since July 2026
Around 70 sales meetings in three months
14–18 contracts with farmers (from leads and referrals) with a total investment value of about PLN 1.8 million

How does the system work?

01
We define the goal and the target audience, then write scripts for each stage of the customer's decision.
02
We film in our green-screen studio or come to the client's location.
03
We edit the materials for the ad funnel and prepare variants for testing.
04
We launch and manage Meta Ads campaigns (ads + remarketing).
05
Once someone leaves their details, automated SMS and email marketing kicks in.
06
We analyse campaigns in 24-hour cycles and scale the ones that convert best into signed contracts.
07
We assess lead quality and feed customer behaviour data back into Meta Ads.