Willa Las Bielański × yomesocial
Selling premium real estate from ad to signed contract
A multi-million home doesn't sell from a random enquiry. We built a process that attracts genuinely interested buyers and keeps their attention with elegant email marketing all the way to a conversation with the developer. The result: 58 leads at an average of PLN 59.24 and the sale of a home worth PLN 3,678,000.
- Industry
- Real estate
- Scope
- Video + Meta Ads + email/SMS marketing
- Partnership length
- 4+ months
- Shoot days
- 2+
“Beautiful graphics, well done! Clean and elegant, just right for a premium development.”
Paulina Chodkiewicz · property developer
The review refers to the email marketing sent to customers after they left their details. Translated from Polish.
The challenge
Selling a multi-million home required reaching a narrow group of genuinely interested buyers. At the same time, every ad had to preserve the prestigious character of the property.
What we did
We held a shoot day with the developer during construction and another once the property reached developer finish, adding drone footage. We used the videos in premium Meta Ads campaigns and kept interest alive with email marketing featuring dedicated property visuals.
The result
- 58 leads at PLN 59.24 in the premium segment
- 18+ ad campaigns maintaining the brand's prestige
- PLN 1.5M+ value of the sold semi-detached home
How does the system work?
- 01
We start by precisely defining the premium buyer group and write scripts for each stage of their decision.
- 02
We come to the property and film materials that show the house the way a buyer will see it on site.
- 03
We edit variants for the ad funnel and test them in Meta Ads to quickly find the ones that attract the right people.
- 04
Right after someone leaves their details, an automated email and SMS go out so the lead doesn't go cold before the developer gets in touch.
- 05
We regularly reach out to the contact base with elegant emails featuring visuals of the property, keeping interest in the premium offer alive.
- 06
We analyse results daily and scale the campaigns that best convert into viewings and signed contracts.
- 07
We assess lead quality and feed buyer behaviour data back into Meta Ads so the algorithm finds more similar people.
For real estate
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Videos from this project
- 5 leads~PLN 49.10/lead
- 6 leads~PLN 70.26/lead
- 8 leads~PLN 46.34/lead
- 7 leads~PLN 51.06/lead
- 5 leads~PLN 47.13/lead
- 3 leads~PLN 69.42/lead
- 7 leads~PLN 56.59/lead
- 7 leads~PLN 50.26/lead
- 7 leads~PLN 56.49/lead
Static ad campaigns
7 leads~PLN 70.64/lead
6 leads~PLN 47.38/lead
Want a similar result for your business?
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